AI Insights · Timothy · July 2023
Top 5 Drawing & Coloring Apps Performance in Central America Q2 2023
Explore the performance of the top 5 drawing and coloring apps on a unified platform in Central America during Q2 2023, with insights on downloads, active users, and revenues.
The second quarter of 2023 saw significant activity in the drawing and coloring app category on a unified platform in Central America. Below, we break down the weekly performance of the top 5 apps in this category, based on data from Sensor Tower.
Drawing Carnival experienced a fluctuating trend in weekly downloads, starting with a peak of approximately 326K at the end of March and then dropping to around 21.7K by early June. Downloads saw a resurgence later in June, reaching nearly 104K. Active users followed a slightly more stable pattern, starting at 370K and peaking at 736K by the end of June.
Happy Color®: Coloring Book maintained a consistent download rate throughout Q2, averaging around 90K weekly downloads, with a peak of 95.3K at the end of June. The app saw steady weekly revenue, peaking at $345 in early June. Active users remained stable, averaging around 670K, with a slight increase to 701K by the end of the quarter.
Color Fan - Color By Number showed significant growth in both downloads and revenue. Weekly downloads surged from 31.9K at the end of March to a peak of 174K by the end of May, before settling at approximately 90K by the end of June. Revenue followed a similar upward trend, peaking at $383 in mid-June. Active users saw a steady rise, reaching a high of 340K by the end of May.
Coloring & Learn had a steady performance in Q2. Weekly downloads varied slightly, averaging around 82K, with a notable dip to 44.7K at the end of May. Revenue remained relatively stable, peaking at $68 in early June. Active users showed consistent engagement, maintaining an average of 900K, with a peak of over 1M in mid-June.
Phone Case DIY experienced a moderate performance in terms of downloads and active users. Weekly downloads fluctuated, peaking at 106K in early May before dropping to approximately 45.5K by mid-June. Active users remained fairly stable, averaging around 350K throughout the quarter. Revenue was minimal, with a slight increase to $14 in mid-June.
For more detailed insights and data, visit Sensor Tower.
